Senior Manager Demand Generation
Marketing - Remote - US
As Senior Manager for Demand Generation, you will be leading the team’s efforts in developing our integrated campaign strategy and driving the execution of those campaigns across our owned and paid marketing channels. You will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). While we have traditionally used a mix of content, SEO, online advertising, email marketing, and events to generate demand, we want you to come on board, take stock of where we are today and help optimize our marketing strategy to deliver against our pipeline targets.
This role is for those who thrive in a startup environment, are highly analytical, metrics-driven and enjoy the satisfaction of tackling new challenges. Your success will be measured on programs designed and delivered in order to drive interest and engagement in our target market, high response rates, and quality opportunity conversions into the pipeline.
What you’ll be doing: