Senior Manager Marketing Operations
Marketing - Remote - US
As a Senior Marketing Operations Manager, your mission will be to deeply understand and optimize our marketing mix and campaign performance through the use of our martech systems, reporting, and analytics. You should be detail-oriented, and ready to help us be the best in our industry, instrumenting and analyzing every step of our lead gen funnel and pipeline so that we can understand what’s working, what isn’t, and make continuous improvements.
You will develop a good understanding of our marketing mix to accelerate the sales cycle and support the full customer lifecycle using Marketo, Salesforce, Bizible, and other business systems. You will help manage everything from permissions, conversational marketing, user data, forms, and email operations. This role is also responsible for ensuring we can clearly report on the effectiveness of all touch points in the sales cycle that contribute to pipeline and closed business.